Mind in Chinese culture, Form of Hip-hop style
When Drunk Fist met with Hip-hop dance
Mind in Chinese culture, Form of Hip-hop style
When Drunk Fist met with Hip-hop dance
By Rongzhen Lyu
5 min read · Published on 10/20/2021 · 9:00 PM EDT
By Rongzhen Lyu
5 min read · Published on 10/20/2021 · 9:00 PM EDT
Rongzhen Lyu
Video Blogger
Culture Lover
Public Relations Practitioner
Adventurer
Hip-hop dancer
About me
Art is derived but beyond life. Whenever I detect culture behind a lens, I am deeply fascinated by the huge amount of information and values no matter how the forms that carry art and culture change.
During my four years of TV&Film studying, I immersed myself in the atmosphere of art and explored the charm of culture. This experience enabled me to have a deeper understanding and experience of the non-visual and auditory meaning contained in the audio-visual scene, such as culture, gender, society and so on.
I learned different ways to tell story as a Public Relations Master's student at Newhouse school, which helps me to understand the relationship between what you want to deliver and what your audiences want. I start to think about what is the most efficient way to deliver the message.
What I learned makes me perceive more about the world. I want to work on delivering meaningful messages and telling good story and making this society better.
Education
Syracuse University May 2022
S.I. Newhouse M.S. in Public Relations
Shaanxi Normal University July 2020
B.A. in Broadcasting & Television Editing and Directing
Project
Public Relations Research & Edelman Hispanic Marketing and Real Chemistry Fall, 2021
•Conducted and Presented research Vaccine Hesitancy and the Influence of Social Media on the Decision to Get Vaccinated Among Hispanic Generation Z
PRogressSU Campaign Spring, 2022
•Held PRogressSU campaign in Newhouse about 21st-century influencers on social media
•Reached out to the Chinese PR professional alumni to speak diverse voices
Newhouse Research Symposium Spring, 2022
•Presented Live-Tweeting & Euphoria research poster to fellow scholars
SNNU Theatre Festival Fall, 2018
•Directed theatre and physical theatre and performed to audiences
The 2016 Radio and Television Editing and Directing Professional Trainee Show Fall, 2019
•Shot and edited a non-fiction film and a microfilm
Experience
Lead of Marketing & Sponsorship
American High Syracuse, NY May 2022 – Aug. 2022
• Conduct secondary research and competitor analysis to understand film industry branding strategy
• Create and execute a digital media marketing plan, including a style guide and post types
• Plan and oversee publicity waves and promotional campaigns, draft timeline
• Explore paid, shared, and earned media finding and planning, analyze and create e-newsletter strategy
• Work with directors on strategy for acquiring sponsors, draft outreach emails
• Great PowerPoint making and presentation skills, understand how to deliver valuable information
Digital Marketing Intern
CNY Jazz Central Syracuse, NY May 2022 – Aug. 2022
• Plan and execute a digital marketing campaign on Facebook, Twitter, Instagram and YouTube
• Shoot and edit videos; create graphics, captions, and texts; interview artists
• Research and conduct paid media, make the budget, monitor, analyze and report ad results
Marketing Specialist Dec. 2017 – Feb. 2018
Seek-Future Enterprise Management Consulting Co., Ltd.
• Co-wrote publicizing articles for company events and held three more events because of popularity
• Created promotional videos, and images of the company’s events
• Operated company’s WeChat official accounts
• Engaged in sales, communicated with customers through social media, and created more revenue
• Presented at info session in the big event
Life Apartment Department Director Sept. 2017 – Sept. 2018
Life Department of Student Union
• Organized college students’ extracurricular activities and events
• Held cultural festivals and college students’ mental health activities
• Designed activity plans to keep regular communication with the university’s student community
News Center Secretary Sept. 2016 – Sept. 2017
Journalism and Communications Student Union
• Shot pictures, edited the school news, and operated the official WeChat account
• Created and posted messages that promoted the student union’s activities
Awards
National Scholarship, 2018;
SNNU first-class scholarship, 2018;
SNNU Outstanding CLP member, 2018;
SNNU third-class scholarship, 2019;
SNNU Excellent Student Leaders, 2019
